Sóley Organics was founded in 2007 by Icelandic actress, Sóley Elíasdóttir. Sóley is an iconic figure in Icelandic film and theatre who has left the stage to focus on her family's tradition of harnessing the healing properties of Iceland's native herbs.
Sóley's great-great-grandmother, Thorunn, was a particular inspiration to her in this. Thorunn was a famous healer and midwife. There are many stories about the lives she saved using her knowledge of herbs. Thorunn passed her wisdom on to her son, Erlingur, who used it to save all twelve of his children from the Spanish Flu. Sóley's first product, GRÆÐIR, an all-purpose healing balm, was based on one of Erlingur's recipes. In Icelandic, græðir (grai-deer) means ‘healer’.